Luckier than a rabbit’s foot…Lucky number 6, an exciting new launch for women and men, bottles the free-spirited irreverence of the Lucky fashion brand. The fragrances and advertising campaign mix Asian symbolism with an infusion of American pop culture to create a visually arresting, distinctive and absolutely Lucky launch. These sensual fragrances, from Lucky Brand Jeans, a company owned by Liz Claiborne Inc., will reach department stores in August spreading the good fortune of Lucky number 6 nationwide.